The ETF industry is on a tear. Despite a shaky summer in the markets, the extent to which the investment product continues to gather assets and break investment records in the process is truly something to marvel.

The Investment Company Institute reports that U.S. ETF assets stayed above a record-setting $2 trillion mark at the end of the last quarter. Considering that represents a fraction of the entire investment market, Bloomberg notes it is remarkable how much ETFs account for U.S. trading activity.

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