ETFs - the new kids on the block - have really made a head way into the financial market as SMAs, hedge funds, mutual funds and 401(k) plans each offer them. Now, it looks as though the rookie funds are making their debut into variable annuities as well, according to The Wall Street Journal.

"We see it as a growing trend...there is room for multiple people to start these" with annuities, said Joseph Linhares, managing director within iShares group at BGI.

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