As the costs of emerging market equities plummet, investors are increasingly becoming able to buy into the market easily via exchange traded funds, Reuters reports.

With emerging market stocks for the next 12 months penciled in at an 8.8 price/earnings ratio, a mark lower than any period ever except for October 2002 and March 2003, a Morgan Stanley strategist told Reuters that buying ETFs is becoming attractive for investors, even if the reasons for the positive outlook are confusing.

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