ETFS Marketing, a division of ALPS Distributors that specializes in exchange-traded fund marketing, investment research and public relations, has hired Patrick Carter for its U.S. sales team as a senior vice president. Carter will specialize in selling the company’s physically backed precious metal suite of products on the West Coast.

Carter has more than 20 years of experience in the financial services industry, most recently with Dimensionnal Fund Advisors, where he led qualified retirement plan sales among the consultant and registered investment advisor channels. He was also with Merrill Lynch for 13 years, promoting various proprietary products in broker channels as well as directly to institutional investors.

ETFS Marketing sells the ETFS Gold Trust, ETFS Silver Trust, ETFS Palladium Trust and ETFS Platinum Trust.

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