WASHINGTON - Exchange traded funds (ETFs) have been growing by leaps and bounds lately, but you ain't seen nothin' yet, said a panel of executives involved in creating and distributing ETFs, speaking at the Investment Company Institute's general membership meeting here two weeks ago.

ETFs are now working their way into financial advisors' hearts and clients' portfolios as core investment product holdings because of their transparency, simplicity and ease of use. Moreover, once pesky operational issues have been worked out or circumvented and preferences for using only mutual funds are overcome, you can expect to see more and more ETFs elbowing their way into 401(k) plans, said the executives.

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