Evergreen Investments, a Boston asset manager that oversees $214 billion in assets, said today that it will re-brand all of its products in a campaign designed to make investors aware of the companys recent growth.
The firm, which is a division of Wachovia Corp., said it has expanded in the past seven years from a small proprietary mutual fund company to a larger multi-market asset manager. But a good number of investors are unaware of the changes in the company and so the firm has decided to bring all of its services under the Evergreen brand, according to a statement issued by the company.
As of this years first quarter, retail mutual funds, separate accounts, institutional asset management services, retirement plans, alternative investments and high-net-worth services will all fall under the Evergreen brand, the company said.
The re-branding will include a new logo, as well as a marketing campaign that will be consistent across all business channels, the company said in a statement.