Fidelity Advertising Chief Huang to Step Down

Fidelity Director of Advertising Claire Huang will be leaving the company by the end of the year. Some believe that this development, combined with the recent appointment of Sanjiv Mirchandani as executive of product marketing, indicates that Fidelity will be taking a new marketing and advertising approach.

Fidelity President Rodger Lawson said Fidelity will concentrate on specific funds and other products. "Fidelity has wonderful investment and retirement solutions, and a wide array of products and services for investors," Lawson said, according to the Boston Globe. "We want our communications to highlight these important solutions more directly in the future."

While Fidelity's television ads featuring former Beatle Paul McCartney resonated successfully with Baby Boomers, said James Lowell, editor of the newsletter Fidelity Investor, Fidelity has returned to the practice of running print ads emphasizing the performance of Fidelity mutual funds.

Lowell said the firm is likely to give Abigail Johnson, daughter of Fidelity Chairman Edward "Ned" Johnson, more input into sales and marketing.

Three Leading Attorneys Join Goodwin Procter

Jonathan Axelrad, Robert S. Fore and Gerald G. Chacon, Jr. have joined Goodwin Procter's Palo Alto , Calif., office. All three led the venture capital practice at Wilson Sonsini Goodrich & Rosati.

"We are thrilled that Jonathan, Rob and Jerry have chosen to join Goodwin Procter," said Regina M. Pisa, chairman and managing partner of Goodwin Procter. "They share our vision and commitment to a global fund formation practice with world-class capabilities. Their practice complements and expands the scope of our unique fund formation group, which represents a vast array of funds, including venture capital, buyout and other types of private equity, debt, hedge, real estate and mutual funds."

Metcalfe Joins Boston Fin'l To Head Retirement Unit

Jude Metcalfe has joined Boston Financial Data Services as senior vice president and head of retirement services.

"The institutional retirement marketplace is an integral part of our core growth strategy," said Terry Metzger, executive vice president and chief operating officer of Boston Financial. "Jude's deep industry knowledge and experience will be instrumental in helping us meet the evolving needs of our clients and the market space they serve."

With more than 25 years of experience in financial services, Metcalfe joins Boston Financial from Wealth Management Systems, where he was chief executive officer. He has also held various top-level positions with Mellon HR Solutions, Fidelity, Kwasha Lipton, Prudential Securities and The Bank of New York.

"I'm excited to be joining Boston Financial, where a focused, strategic commitment to retirement services and the financial services industry in general offers clients a wealth of expertise and service delivery systems unmatched in the industry," Metcalfe said. "I look forward to building upon Boston Financial's industry-leading position." Boston Financial is a joint venture between DST Systems and State Street Corp. that provides outsourcing services to the mutual fund and retirement plan markets.

(c) 2007 Money Management Executive and SourceMedia, Inc. All Rights Reserved.

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