Van Kampen Investments has appointed Susan Crawshaw executive director, director of marketing and marketing services. Crawshaw will be responsible for supporting the firm's brand, as well as managing the shared marketing services group that performs fulfillment, procurement and Web services for the fund family.
Crawshaw will report to David M. Swanson, managing director and operating chief of the firm. "Susan has a unique multi-brand/multi-channel marketing background, managing both direct and third-party businesses," Swanson said.
Before joining Van Kampen, Crawshaw was a managing director and head of retail marketing for Scudder Investments, the retail operations of Deutsche Asset Management in the Americas. Crawshaw has more than 15 years of financial services experience and also served in various positions at Strong Funds and Kemper Funds.
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