Mutual funds and ETFs now comprise 30% of equity mutual fund and ETF assets, as passive mutual funds have gathered $961 billion assets under management, up nearly 100% since 2005.

For providers, this means it is imperative to be increasingly mindful about methods of distribution, said Chip Roame, managing partner of Tiburon Strategic Advisors, at the firm's 26th Tiburon CEO Summit earlier this month.

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