Newtown, Mass.-based F-Squared Investment Management has grown almost 10-fold within the last two years. The alternative investment subadvisor's firm-wide assets now stand at some $10 billion from $1.5 billion in 2011 and its F-Squared Alternative Investments subsidiary last year attracted some $400 million in assets in mutual funds and separately managed accounts.

To further fuel its growth among advisors, the firm last month embarked on its first-ever advertising campaign in trade pubs such as Financial Planning, a sister publication to Money Management Executive, to spread the word about its risk management prowess. MME recently spoke to F-Squared's CEO Howard Present about the firm's first foray into advertising and what messages he's looking to get across to investors in today's current market environment.

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