As the debate between active and passive management rages on, there has been more interest in a hybrid approach to building a portfolio using a factor-based approach.

This investment approach allows advisers to focus on market data evidence and academic research that have rewarded investors with enhanced returns over a market-weighted index, such as the S&P 500, while still maintaining broad market exposure and eliminating some of the inefficiencies seen in conventional active management, such as market timing.

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