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Federated Investors this month launches an online and print advertising campaign promoting the $2.5 billion Federated Strategic Value Dividend Fund.

Print ads will run through early summer in sister publication Financial Planning, as well as Barron’s, InvestmentNews, Registered Rep and Financial Advisor. Online ads are running on Barrons.com, InvestmentNews.com, WSJ.com and Bloomberg.com.

It is Federated’s first full-scale advertising campaign since 2003, and the ads were developed in partnership with ad agency Garrison Hughes.

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