The only things certain in life are death, taxes and, according to Federated Investors, dividends.

At a time when the markets are expected to return mid-single-digit returns and to remain volatile for the foreseeable future, at least yields are certain, Federated tells investors in a new advertising campaign-its first significant promotion in eight years. And while companies cut their dividends in 2008 and 2009, they are on their way back-big time, the company says.

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