Fidelity Beefs Up Broker Services, Slashes Trading Fees

Fidelity Investments Tuesday announced it has expanded its retail brokerage services by adding new independent research and providing access to more analyst performance data, Reuters reports.

Fidelity, the world's largest mutual fund complex, said it is making third-party and unaffiliated sell-side analyst recommendations on stocks available to retail customers for free on its Web site.

In addition, the Boston-based fund company will offer track records for equity analysts over a two-year period and streamline its research tools by adding features such as real-time price quotes.

"We're the first major brokerage firm to give retail customers easy and timely access to current analyst stock recommendations, along with a measure of their past information - information that has historically been limited for individual investors," said Jeff Carney, president of Fidelity Personal Investments, in a statement.

Fidelity, known more for its mutual fund operations, also provides brokerage, benefits and human resources outsourcing services. Thomson Financial and MarketEdge have been added as independent research providers, the company said.

In another move, Fidelity said it cut online trading commissions for its "silver-level" clients to $10.95 from $14.95, representing savings of 25%, part of yearlong campaign to deliver to investors the benefits of economies of scale.

At last glance, Fidelity had $1.1 trillion in assets under management and $2.1 trillion under custody.

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