Fidelity Investments announced Tuesday that since it introduced its Fidelity Rewards Card in 2003, which gives back 2% of purchases in cash for investment accounts, customers have earned $300 million. Customers may apply this money to 529 college savings plans, brokerage or retirement accounts.

“With Black Friday and Cyber Monday just around the corner, we remind investors to make the most of their purchasing power by ensuring they have the opportunity to earn 2% cash back on all their gift buying this holiday season,” said James C. Burton, president of Fidelity’s retail brokerage business.

Since Fidelity introduced the cards, customers have channeled an average of $3.8 million cash rewards a month into their investment accounts.

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