By touting its longstanding stability and trusted brand name and gently nudging investors to reassess their risk tolerance last year, Fidelity Investments succeeded in steering investors to its money market funds—and gaining critical market share, The Boston Globe reports.

In fact, $521 billion, or nearly 40% of the $1.358 trillion Fidelity has under management, is in money funds. That’s more than double the money fund assets Fidelity managed in 2005. Put into perspective, Fidelity’s biggest money fund, Fidelity Cash Reserves, has $138 billion under management, nearly three times the $52 billion that Contrafund, the firm’s biggest stock fund, manages.

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