Since its “Be on the green line” advertising and marketing campaign has resonated so well with customers, Fidelity has launched a “green line” video contest on YouTube.com that will pay $5,000 to the best video that interprets what that guidance means. Entrants are asked to give the impression that they are the “green line” in a well-produced video no longer than 90 seconds, that contains no music, that is in English and that features the Fidelity brand in a consistent manner.
The deadline for the submissions is Feb. 19. Entrants must be age 14 or older. Up to 10 semi-finalists will be featured on the YouTube “Be the Green Line” webpage, where consumers can cast their votes between March 2 and March 12 for the top five finalists. Fidelity will make the final selection for the top prize winner at the end of March.