Since its “Be on the green line” advertising and marketing campaign has resonated so well with customers,
The deadline for the submissions is Feb. 19. Entrants must be age 14 or older. Up to 10 semi-finalists will be featured on the YouTube
“Since launching the ‘Turn Here’ campaign in March 2009, we have seen a tremendous response from consumers across all life stages – from comments on social media sites about the television spots to customers asking for their ‘green line’ during conversations with our financial representatives,” said James D. Speros, chief marketing officer of Fidelity.
“This contest harnesses the popularity of the campaign and allows consumers to literally be a part of it in a very viral and creative forum,” he added. “As this is Fidelity’s first online video contest, we are excited to see how people interpret the ‘green line’ used in our advertising and integrate it into their personal lives. It also allows Fidelity to speak to an audience that regularly interacts with brands on social media websites.”