Fidelity Investments of Boston, distributed, tracked and closed twice as many sales leads in less than half the time of its old system with its new enterprise marketing solution, according to Gartner Inc., of Stamford, Conn.

Gartner, in a case study just released, cited Fidelity as an example of a company that used marketing technology to produce quantifiable improvements in capturing, distribution and tracking leads and in closing sales.

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