Fidelity  subsidiary National Financial has introduced a new managed account program aimed at helping broker/dealers and registered investment advisors increase revenue, find new clients and recruit brokers, the company said.

The Managed Account Solutions program will be added to the Streetscape workstations at 350 National Financial clients and used by 65,000 brokers across the country.

"With more than $17 trillion in untapped ingestible assets, U.S. investors will likely demand more advice than ever over the coming years," said Norman Malo, president and chief executive of Boston-based National Financial.

Registered investment advisors (RIAs) often turn to outside help with investment management, according to Fidelity Registered Advisor Group President William Carey.

Investment advisors will be able to use the program to streamline back-office operations, thereby allowing them to take on more demanding clients.

"Servicing high-net-worth clients and managing operations without adding overhead costs or overextending existing resources can be a challenge," Carey said. "Our program will give RIAs the benefit of a single contact across multiple investment managers, helping to reduce the amount of paperwork, and legal, regulatory and administrative complexity," he said.

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