In an effort to capture a greater percentage of high-net-worth assets, Fidelity Investments announced that it will expand its wealth management products and services, adding 350 employees and nine investor centers, including the company's first appointment-only offices in New York and Chicago.

Fidelity's efforts reflect the demand in the high-net-worth market for a full-service firm that can offer products and services that can be tailored to individual clients' needs, according to industry observers.

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