Fidelity Investments has taken another step to help advisers grow their businesses. The company has added new tools to its PracticeMark online marketing program that allow advisers to create customized marketing plans and marketing materials designed to help acquire and retain clients.

"Though it should be seen as an essential element of an overall business plan, many advisers don’t have the time or resources to build and execute an effective marketing program," said Jay Lanigan, president of Fidelity Registered Investment Advisor Group. "Our expanded PracticeMark suite enables advisers to make the best use of the limited time and resources they have for marketing, and use customizable marketing tools to not only cultivate new clients but also deepen existing relationships."

Online, advisers can create ads, brochures, newsletters, seminars, letters and sales premiums that are customized for their own practices. The marketing plan helps advisers assess strengths, weaknesses and opportunities in their practices and create and keep track of a plan of action.

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