Senior banking and financial services executives believe strong profitability and revenues will return in 2010, but that their sector will lag the broader economy, KPMG found in a survey.

Slightly less than two-thirds believe financial services will recover after the broader economy, with only slightly more than a third believing the industry will right itself earlier. However, 72% expect revenue to be much stronger in 2010, and 68% expect improved profitability.

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