The growth of non-mutual fund investment products is presenting opportunities, and some headaches, to the firms that make the products and for the organizations that are beginning to track them.

Firms that track and analyze funds and mutual fund sales are expanding their coverage to include alternative products and new markets, according to executives at money management companies and consulting firms. Money management companies want consultants to provide new data and more detailed analysis as the firms' executives consider whether to offer new products and enter new markets, executives and consultants said.

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