The burgeoning state-sponsored college tuition savings plan market is beginning to attract the interest of mutual fund companies.

Several firms, including Fidelity Investments of Boston, Strong Capital Management of Menomonee Falls, Wis., Vanguard Group of Malvern, Pa., TIAA-CREF of New York, Salomon Smith Barney of New York and American Century Investments of Kansas City, Mo. have been angling to get into the market. The savings plans are referred to as 529 plans after the IRS code that authorized them.

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