The country’s 20th-largest independent broker has a new name and a new pitch to independent advisors.

John Hancock Financial Network has rebranded under the name Signator Investors, as a sign to advisors of its commitment to grow the advisory side of its business. “The change in the brand was really to support the advisors’ perception of our distribution in the independent B-D space,” says Brian Heapps, president of the renamed organization.

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