Virtually all advisors know they need to get smarter about the technology they use to interact with clients. Fidelity research shows that 75% of advisors felt that they needed to use the latest technology to grow assets among younger clients. And theres good reason to feel that way: Fidelity also found that Gen X and Gen Y investors sought three core benefits of technology in their advisor relationships: communication, collaboration and accessibility.
Yet although planners clearly feel they need to use the latest technology, and although younger clients are clearly demanding it, advisors appear to be struggling with adoption. Perhaps it is because they are unaware of some of the options available, or maybe they simply cant envision how to adopt new technologies into their daily routine.
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