ING Americas has hired Jim Pedrick for the newly created position of senior vice president of retail marketing.

ING's US Retail Financial Services (USRFS) unit handles marketing for the company's entire range of retail products, including life insurance, annuities, and mutual funds.

Pedrick most recently served as head of strategic marketing at San Francisco-based Charles Schwab & Company.

In his new position, he will be responsible for market analysis, customer relationship management, product positioning, and Web strategy. Pedrick reports to Keith Gubbay, CEO of investment product distribution at USRFS.

'We are very fortunate to have someone like Jim with a proven track record of building a marketing program that draws a company closer to its customers,' said Robert C. Salipante, general manager and CEO of USRFS, in a statement. 'ING is on a mission to build the industry's first, highly functional, customer-focused business model that integrates all aspects of financial services, including distribution through independent financial advisors.'

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.