ING's US Retail Financial Services (USRFS) unit handles marketing for the company's entire range of retail products, including life insurance, annuities, and mutual funds.
Pedrick most recently served as head of strategic marketing at San Francisco-based
In his new position, he will be responsible for market analysis, customer relationship management, product positioning, and Web strategy. Pedrick reports to Keith Gubbay, CEO of investment product distribution at USRFS.
'We are very fortunate to have someone like Jim with a proven track record of building a marketing program that draws a company closer to its customers,' said Robert C. Salipante, general manager and CEO of USRFS, in a statement. 'ING is on a mission to build the industry's first, highly functional, customer-focused business model that integrates all aspects of financial services, including distribution through independent financial advisors.'
