Craig Lamson has joined
Lamson will assume responsibility for marketing all of the companys products, which include, among others, a small-cap equity, growth and real estate funds.
Lamson said the position will be a challenge in that the company is developing many of its marketing efforts "from square one."
"We have to build a core set of materials and start building some value-added programs as well," he said. He would not say what those "value-added" programs may include, but added that affinity programs may be part of those efforts.
Lamson previously served at
The 29-year-old executive said he was attracted to the Forward, which is based in San Francisco, for its entrepreneurial spirit, but after working there for a week, said the environment is notably smaller than those where hes previously worked.
"I worked at some of the largest financial institutions in the world and this is definitely not that large thats for sure," he said.
For example, Morgan Stanley employed about 12,000 financial advisors, he said. Forward Funds employs a total staff of 30.
