Financial Research Corporation has hired Darby Hobbs as senior VP of business development, and incorporated the services of Graylyn Associates, of which Hobbs is founder and president. Graylyn was a financial services consulting firm focused on the fund industry.
Hobbs will be responsible for all of FRC's marketing, product development and sales. She began working with FRC in 1999, when FRC and Graylyn entered into a marketing agreement to launch an industry conference on strategic planning. Since then, she has worked with FRC on numerous initiatives.
Hobbs founded Graylyn in 1996. The firm published industry publications and created conferences and networking and education services geared toward marketing and strategic planning professionals in the investment management community.
Lisa Cambell, editor of Graylyn's publications, also joined FRC as a senior research analyst. Initially, she will work on the assimilation of Graylyn's products and services into FRC's.