Financial Research Corporation has hired Darby Hobbs as senior VP of business development, and incorporated the services of Graylyn Associates, of which Hobbs is founder and president. Graylyn is a consulting firm for financial services firms with a focus on the mutual funds sector.

Hobbs will be responsible for all of FRC’s marketing, product development and sales. She began working with FRC in 1999, when FRC and Graylyn entered into a marketing agreement to launch an industry conference on strategic planning. Since then, she has worked with FRC on numerous initiatives.

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