Rui Moura, now 40 and vice president and chief marketing officer at Jones & Babson of Kansas City, got his start in the mutual funds industry 12 years ago figuring out how to rationalize Fidelity's mail.

Ned Johnson, chairman and ceo of Fidelity, selected Moura- at the time assistant vice president of operations, without a specific assignment- to run the company's mail operations. Johnson thought Moura's experience as a Marine Corps first lieutenant had imbued him with the ability to impose the discipline he felt was needed in the mail operation, says Moura.

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