Mutual fund advertisements are turning up outside of their usual venues in The Wall Street Journal, Forbes, Fortune and other publications largely catering to individual investors.

Dreyfus of New York, for instance, is running print ads in Vanity Fair, Fidelity Investments of Boston is trying to lure shareholders amongst the photo-studded pages of A&E cable's Biography magazine and Morgan Stanley Dean Witter of New York is running broadcast ads on the "Martha Stewart Living" syndicated show.

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