LAS VEGAS - Lately, fund marketing and technology executives feel as if they have been bombarded with a barrage of data from their customer relationship management (CRM) systems, but their biggest challenge is finding quick, easy and cheap ways to access that data and make it relevant.

"We've spent the better part of 10 years building data marts," said Frank Coates, CEO and president of Coates Analytics LP, speaking at the National Investment Company Service Association's 2008 Technology Summit at the J.W. Marriott Las Vegas Resort last month. "Our customers are trying to get their arms around their own data."

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