With assets continuing to fall, mutual fund companies are looking for new ways to cut costs, and outsourcing the promotional and public relations aspects of marketing is one of them, and the movement could become permanent, according to a report from Optima Group, “Surviving the Crisis in Asset Management.”

According to the report, fund companies expect their net income to fall by an average of 40% this year, and Optima believes that outsourcing marketing can reduce that cost between one-third and half.

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