Asset management firms are missing out-big time-on the benefits of Web 2.0 tools, such as blogs, wikis, mashups and social networking sites, by waiting for other firms to take the first step, kasina maintains.

"We have seen tremendous conceptual interest in Web 2.0 from asset managers, but very little in the way of implementation," said Lindsay Geimer, a consultant at kasina and an author of "The Asset Manager's Guide to Web 2.0."

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