Mutual fund companies face an array of competitive challenges in marketing and selling their products. Chief among them is providing service and support to intermediaries who want a convenient way to access client information that is scattered across fund companies. In the past five years, the Internet has become crucial for keeping fund companies' products in the forefront - especially to financial advisers and independent broker/dealers who increasingly rely on account aggregation sites.

At the same time, Fund/SPEEDsm, an industry-standard, open-architecture platform, has emerged to give fund companies the freedom to display fund and account information on multiple financial portals through a single program.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.