Reminiscent of the free toasters banks were fond of handing out to new depositors in the 1960s, at least two mutual fund companies and one insurance company have recently turned to special promotions to lure assets.

In addition, one industry trade group is set to launch a sweepstakes Nov. 1, which will award multiple $1,000 fund investments. The promotions, fund companies hope, create good will among existing shareholders and help the funds get closer to retail investors.

Subscribe Now

Access to premium content including in-depth coverage of mutual funds, hedge funds, 401(K)s, 529 plans, and more.

3-Week Free Trial

Insight and analysis into the management, marketing, operations and technology of the asset management industry.