GE Financial has borne the fruit of a 10-week Retirement Sweepstakes – and is set to give it away to its marketing partners. The company yielded 12,333 qualified leads for individuals interested in being contacted by a broker.

"We have already benefited from some of the leads. A number of them have been converted to sales and others that are currently being worked on look like they may result in new business," said Paul Field, group vice president of annuity products at SunTrust Bank, in a statement.

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