GE Financial Services has hired Chris Moore as regional VP in the Southern California and Hawaii territory. Moore most recently comes from Lincoln Financial Distributors.

Moore reports to Douglas Glennon, divisional VP of the independent broker/dealer division. He will be marketing GE's annuity lines, variable life, and mutual fund products.

Moore, who has been in the financial services industry for the past decade, started as a financial advisor but eventually moved to wholesaling, concentrating on annuity products with such firms as Merrill Lynch and Alliance Capital.

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