Imagine this: An entire generation of investors has accumulated a significant amount of investable cash, but was too apprehensive of the stock market, of advisors, and of the potential costs, to know how to invest the money.That is the scenario that today’s financial advisors are likely facing with Generation X and Generation Y investors, according to MFS Investment Management, a Boston-based money management firm, that released a study on 613 retail investors with $100,000 in household investable assets. Investors under age 46, or those considered Generation X, displayed a much more conservative approach than anticipated, the company said in a study released last Thursday.

“I’m not sure that, as an industry, we look at them and say ‘there is a lot of money’ to be managed,’” said Bill Finnegan, director of global retail marketing for MFS. “It has been overly focused on the Baby Boomer.”

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