You can be the best financial advisor in the world but if people don't know you're there, they'll miss out -- and so will you. And when people do find you, either through a referral or targeted marketing strategy, how are they likely to respond? Do you really stand out as the most credible resource when prospective clients and strategic partners ask others for their opinion of you, inquire about your firm’s services, or look you up online?
Smart advisors know that they've got to be visible and credible - both online and in the real world - if they want to survive and thrive. This was my essential message when I addressed a group of independent advisors at Securities America’s 2011 Connect! Conference just a few weeks ago. In the coming weeks, I’ll share some of the highlights from that presentation so that you, too, can benefit from my 23 years of experience working with journalists, and helping independent financial advisors and allied institutions build share of mind and boost credibility factors.
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