Nearly all fund families have a flagship. When leveraged properly, it can help propel and support a mutual fund/ETF manager's business for years to come. In some cases, a manager's flagship is not the first fund he launched or even the strategy he thought was his strongest. Rather, it's typically a result of a marketing strategy combined with the right sales approach to ultimately create the vehicle for which the manager is best known.

Benefits of the Flagship Approach

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