JPMorgan Securities, the brokerage arm of banking giant JPMorgan Chase & Co, is trying to lure advisers from Wall Street rivals with an unlikely pitch: "We're actually a small boutique."
Advising individual investors with stock brokers is a new addition to the wealth management business of JPMorgan, already one of the world's largest private bankers to the ultra-rich. The push makes the company a big competitor for the same top advisers coveted by Morgan Stanley, Bank of America Corp's Merrill Lynch and UBS AG .
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