(Bloomberg) -- Goldman Sachs, once a skeptic of speed for its own sake in equity markets, is doubling down on automated trading.

Long a leading destination for hedge funds where humans pick what to trade, Goldman Sachs hasn't fared as well with quantitative managers, who rely on computer strategies to make buy and sell decisions. Now the Wall Street firm says it's trying to attract more quant funds with a sales effort aimed at achieving a top-three ranking.

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