(Bloomberg) — Amid all the hemorrhaging in dividend stocks whacked by higher bond rates, Goldman Sachs Group says investors are missing a chance in another group that usually benefits.

They're referring to the companies poised to gain the most from a rate hike, a group dominated by financial firms such as Bank of America and Bank of New York Mellon While investors should be getting bullish on this collection given their rate sensitivity, the cost to hedge them is no different from the broader S&P 500 Index, suggesting that traders are foregoing an opportunity, according to Goldman.

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