Fidelity Investments' Charitable Gift Fund is growing by leaps and bounds, a trend seen in donor-advised funds in general as a post-crisis sense of normalcy returns to the market.

Private foundations are increasingly seeing the benefits of donor-advised funds, given the complexities of running one's own foundation. Cost efficiency, simplicity, flexibility, no administrative burdens and larger tax deductions are all compelling reasons to turn to donor-advised funds.

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