The
The result of a collaborative effort between HighMark and
Using its Maxweb Fullsite product, SEI was able to combine all the elements of electronic and offline communication to forge a comprehensive online strategy. SEI also hired leading Internet marketing firm
"Our new site is substantially more cost-effective, both in getting our messages across and in allowing us to update many site components in-house," said Peggy Marco, vice president and marketing manager at Highmark Capital Management, in a release. "Most important, its a major advance in creating the kind of client and intermediary experience we want Highmark to be known for."
The Highmark family of mutual funds, headquartered in San Francisco, has $7 billion in assets under management.
