The HighMark Funds new website received exactly that when it was declared the winner of the Web Marketing Association’s 2004 "Best of Industry" award in the mutual fund category.

The result of a collaborative effort between HighMark and SEI Investments, the site drew rave reviews from judges based on seven criteria ranging from content and design to interactivity and innovation. In developing the new web site, SEI conducted an extensive audit of its strategic and functional areas from branding to ease of use.

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