Fund companies have jumped on the 529 bandwagon as a way to boost assets, but Ric Edelman, chairman of Edelman Financial Services, believes these college savings vehicles are a way to cement relationships and cross-sell a variety of investment vehicles. Edelman should know. The Fairfax, Va., financial planner was one of the first to offer college savings plans to his clients - and he has parlayed his original fledging college savings practice into a $2 billion business.

MME: How receptive were people when you started your college planning practice in 1986?

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