Dubious is a generous way to describe how Americans view financial services professionals. Even five years after the financial crisis, more than half the people surveyed recently by the Harris Poll rated the overall reputation of the financial services industry as negative. Just 46% of respondents in another recent study identified themselves as "trusters" of the global financial services industry.

Although these figures are slightly more positive than in previous years, they remain a major concern. The severe downturn in both the markets and home prices caused many investors to lose much of their savings. And the Madoffs and Stanfords of the world caused the public to grow more skeptical of investing and entrusting their money to financial professionals.

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