The race is on for community banks to successfully attract younger adults as customers.
Banks are beginning to fully grasp that millennials generally considered those born between the early 1980s and the early 2000s have different preferences when it comes to financial products than previous generations, industry observers said.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access